leapfrog strategy

leapfrog strategy
марк. обходная стратегия (одна из стратегий наступательной маркетинговой войны, которая предполагает обход конкурента, напр., путем развития новых технологий или новых моделей бизнеса; данная стратегия является революционной, поскольку она меняет правила игры на рынке; примером данной стратегии является разработка компакт-дисков для обхода конкурентов в данной области, ориентированных на производство и продажу магнитофонных кассет)
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Англо-русский экономический словарь.

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